Lauri Liimatta

Blog

Brand guidelines for associations – a consistent and accessible visual identity

An association's poster looks one way, its newsletter another, and its website a third – does this sound familiar? When the visual identity changes with every person and tool involved, communication falls apart and your brand sticks in no one's mind. Brand guidelines are the guiding reference that creates consistency. In this article I go through what the guidelines contain, why they're worth acquiring before a website redesign, and how they can support accessibility.

Website analytics without cookie banners

If someone asked you how many people your website reached last year, would you be able to answer? If not, you may be leaving a lot of valuable information unused. In this article, I explain why tracking visitor statistics is important, why the most common solution is not always the best option for associations, and what to consider instead without annoying your visitors with cookie banners.

Multilingual websites: how to do it right (and how AI can help)

Many associations solve multilingualism by adding a single "In English" page that summarises the entire organisation's activities. This is an understandable solution, but rarely an effective one. In this article, I explain why a single translation page is not sufficient, what proper multilingualism on a website means, and how AI has made translation significantly easier and more affordable.

Why your website redesign fails

Most website redesigns fail for the same reason: content is left as the last step. Read why this is a mistake and how you can do things differently.

Accessibility work doesn't end at the website launch

Every new image, link, and heading can either maintain or break the accessibility of your website. With these four rules of thumb, you can ensure your content stays accessible even after updates.

An alternative to WordPress – Introducing Kirby CMS

Updating a website can be easy and enjoyable. WordPress dominates the market, but there are several competing alternatives. In this article, I explain why you should consider Kirby as your content management system for your next website redesign.